A.J. has more than 16 years of healthcare industry experience. His unique knowledge, understanding, and ability to integrate patient engagement with healthcare operations, IT, business processes, marketing/advertising, contact centers, and electronic medical record systems is invaluable to healthcare organizations. He spent most of his healthcare career at NorthShore University HealthSystem in Chicago, Illinois, as Assistant Vice President of Interactive Marketing. In that role, he integrated traditional and new media as a single branded voice to its patients through their contact center, Interactive mediums and other communication channels. A.J. also spent time as an interim hospital vice president responsible for day to day operations.
After 11 years at NorthShore, A.J. was the Vice President of Hospital Markets for Sharecare Inc., which was founded by Jeff Arnold (Founder of WebMD), Oprah Winfrey and Dr. Mehmet Oz. He was responsible for business and product development for this high-profile startup company.
A.J. founded Singola Consulting in early 2012, a strategic healthcare company focusing on electronic medical record implementation and optimization, contact center creation and operations and the integration of interactive and traditional marketing/communications. Also, he is the co-founder of On-Site Studios, a cloud-based virtual video production company that was originally created for healthcare organizations to produce physician profile videos. On-Site Studios has since expanded into other industries and is being used for multiple video needs including live TV broadcasts.
A.J. obtained his undergraduate degree from Cleveland State University where he was a Division I athlete and has his Master’s Degree from Purdue University. He serves on multiple industry advisory boards as a nationally recognized expert in patient and physician engagement strategies.