Archive for March, 2015

Contact Center ROI month is here, and we have plenty of information to share. We know there can be confusion about the many ways to measure contact center performance, but it’s important to understand the differences between them in order to encourage meaningful action. It’s common to confuse these key terms, but let’s set the record straight.

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At Singola Consulting, a big part of our contact center work comes from helping clients realize their investment. While ROI is a great tool to figure out if the contact center is financially successful, we also know that ROI, done right, can be an indispensable tool to support their patient satisfaction and engagement strategies. And at Singola, it’s all about the patient.

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